The Tobacco Intervention Initiative (TII) is a professionally-led “call to action” programme to eradicate tobacco addiction while striving for a `tobacco free India’ and thus improving the oral health of Indians by the year 2020. Tobacco use and smoking in particular, causes many of the chronic and debilitating diseases that affect the population and stress the national health-care system. Such diseases include heart disease, stroke, multiple cancers and respiratory diseases, as well as complications of pregnancy such as preterm delivery and low infant birth weight.

TII aims to establish a broad alliance of key influencers and policy makers from research, education, clinical practice, public health, government and industry, partnering in a common goal to effect fundamental change in health systems and individual behavior to achieve the 2020 goal. Therefore, TII strives for a “Tobacco Free India” by helping patients quit smoking and consumption of smokeless or chewing tobacco, through certified dental clinics engaged in tobacco intervention. These clinics form the supportive infrastructure of the initiative for tobacco cessation.